With the help of Azule Finance, Flying Fern Films bolsters kit list with a Sony PMW-F55
Industry leading 4K camera is first used to shoot the Queen at Buckingham Palace for the Cartier Horse Racing Awards ahead of a busy shooting run in 2014
Flying Fern Films today announced that it has invested in Sony’s PMW-F55 super 35mm 4K camera, thanks to a quick and competitive financing solution from Azule Finance. The camera has already been used to shoot the Cartier Horse Racing Awards at Buckingham Palace and is booked in for shoots all over the world over the next 12 months and beyond.
Commenting on the investment decision, Roger Laxon, DoP of Flying Fern explains: “Sony’s F55 is the most impressive camera around at the moment. With its versatility and adaptability, it’s suitable for almost every application, and we’ve been keen to get our hands on one ever since it was first unveiled last year. I was asked to film the Queen receiving an award at Buckingham Palace for the Cartier Horse Racing Awards and knew immediately that the F55 would be the perfect camera for the job. It didn’t disappoint, and I’m excited to really put the camera through its paces in 2014 – with it we can offer customers more choice than ever before, and know that the end-image will always be stunning.”
A requirement for many documentary shoots is to be able to shoot film look interviews and general views but also have the ability to capture actuality as it happens. With Sony’s F55 Fern Films can mount the B4 HJ11 and HJ22 for the actuality then add a 50mm prime lense for interviews. For high volume shooting it can record using the XDCam codec, whilst for high-end more considered work it can record right up to 4K. With the present firmware it will shoot up to 120fps in HD.
With less than a week to get finance, Laxon explains how Azule delivered competitive finance in record time: “There’s always a fine balance between hiring a camera and buying one. Costing in the region of £25,000 you need to know you’ll have the volume of work to justify purchasing one, and once you’re sure of that fact, you need to act quickly when jobs come in as every hire day can exceed £250. Azule’s fast action meant I saved enough hire in the first week to cover the first month’s payment. Sony’s PMW-F55 has been my main camera since and has definitely been worth the investment.”
Peter Savage, commented on the deal: “There’s phenomenal demand for Sony’s F55 at the moment as people look to find new and creative ways of capturing images, be it in HD or 4K. Flying Fern needed to move quickly to fulfil a high-profile project and set themselves up to capitalise on a strong pipeline of projects in the year ahead. At Azule, our unique understanding of this sector means that unlike high street lenders we instantly identify the long term business value in these investments, and so we’re able to offer quick competitive finance to allow customers to take advantage of the superb kit available today.”
Sony F55’s super 35mm 4K image sensor has the ability to capture 4K at 100Mbps without the need for an external recorder, making it the ideal choice for high-end drama and commercial productions and opening up ultra-high resolution acquisition for broadcasters and production companies.
Azule Finance was set up specifically to provide finance and leasing to people and businesses in the creative industries. Initially, its clients were mostly in the broadcast and media sectors, from sole trading freelancers to major production companies and studios. Since then it has gained customers in other industries including leisure and retail, photographic and print, and lighting and sound.
Flying Fern Films purchased the PMW-F55 through Top-Teks. Photos were provided by Roger Laxon of Flying Fern Films
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