Customer Story – RFA Media

Robert Fuller of RFA Media has over 25 years’ experience in producing high quality, innovative programs to promote products, and to educate and inform audiences.

Based in Norfolk, Robert has clients across the UK as well as internationally, and at the tail end of 2019 had been in Malaysia shooting a piece for a large international company.

He is a member of the GTC (Guild of Television Camera Professionals), and has recently been filming with a well-known TV chef who is doing their own cookery demonstrations online.

Time to upgrade the kit

As COVID struck, Robert decided to upgrade his camera – something he had been considering for some time.  He wanted to take advantage of a sale on a well-known media outlet, who were also offering a 24 months interest free promotion on Canon CN-E lenses  He chose an ARRI as he had previously used one of these in his work in Malaysia and had got on very well with it.

Having selected his camera Robert was presented with various finance options, and firstly spoke to a competitor of Azule’s.  “I was not impressed at all,” says Robert, “It all just seemed so complicated.  I thought to myself, “I haven’t got time for this.””

“I was quite disillusioned to tell you the truth.” Robert recalls.

How were Azule able to help?

At this point Robert decided to speak to Azule. “I got through to Ramona, and it was like a breath of fresh air,” says Robert, “She was really positive and the whole process was so much more simplistic.”

“The communication was very good, I was kept updated with everything that was going on.”

Azule were able to put the finance in place for both the camera and the lenses swiftly.  “Within just over a week, the whole thing was done and dusted,” says Robert, “I called up on a Monday, and the process was completed by the following Tuesday – which bearing in mind we were in the middle of a pandemic was really impressive!”

RFA Media – Robert Fuller Lighting Camera / Director

A bright future ahead for RFA Media

Since acquiring his new camera and lenses, Robert has been able to put plans in place to make good use of them.  “I have several jobs coming up that were put on hold after COVID struck, as well as several new enquiries that I’ve been able to agree to.”

“I’m doing some video work for a gin company who are moving distillery and setting up gin experiences – I’m creating promotional videos as well as video for social media content.”

Asked if he would recommend Azule, Robert is very clear.

“Would I work with Azule again?  Without a doubt!  I was really amazed how simple the operation was.  I would definitely recommend Azule to other people in my position.”

If you need advice or finance solutions for your business, then please contact us today on 01753 580 500, or at

By |2020-10-20T12:15:35+00:00September 14th, 2020|Categories: Blog|Tags: , |