CHERRYDUCK

The client

Cherryduck is a video content agency, serving high-profile clients, including ASOS, Clinique, Not on the High Street and Louis Vuitton. They deliver end-to-end productions, with their expertise reaching from filming, live streaming and animation to editing, motion graphics and audio mixing.

The setup

When Cherryduck needed more space, they decided to expand and create The Nest at Cherryduck. This brand new creative co-working space offers meeting rooms, six studios five edit suite and ADR voice over facilities for wet and dry hire.

Joel French, Head of Post Production at Cherryduck, says, ‘We purchased high-spec post-production equipment, including HP Z8 workstations, iMac Pro machines and colour grading monitors for these high-end facilities. To be able to offer our clients the very best and latest equipment, we also had to upgrade our server system. We opted for bespoke post-production servers from GBlabs, so all editing suits and computers are connected and can seamlessly process 4k footage in the post-production suits.’

The deal

Cherryduck opted for two lease-purchase deals to finance their new server system – one over five years and another one over three years. Joel says, ‘Lease purchases have the advantage of allowing long-term financial planning and are tax efficient.’

The experience

Joel French says, ‘We’ve always had an excellent customer relationship with Azule. They are fantastically fast at sort things out. Michelle Grant, co-founder of Cherryduck, agrees, ‘It was very quick – it all happened within a week. We have been with Azule for over five years, so of course, we approached them first. Ramona came to see us and was very helpful. Azule have always been great to work with, because they have the personal touch, and always come in with the best deal.